Out of home
LiveNation's Jones Beach Theater
MUSE Creative Award Silver Winner, 2024
Jones Beach is a premier outdoor music venue and a Long Island landmark—a powerful outlet for Northwell’s highly regional brand. Its stunning location by the water offers scenic views and a unique experience.
This awareness campaign offered a rare chance to reach our patient in a non-clinical setting. The goal: write copy that safely nestles Northwell into the Jones Beach experience, bolstered by our recent “Raise Health” rebrand.
Learn more about this campaign.
Long Island Jewish Forest Hills Hospital
For LIJ Forest Hills, we rapidly elevated new institutional awards using a window cling campaign deployed across the hospital's non-contiguous, dispersed facade. Our strategy, built on a close partnership with the designer, involved meticulously pairing terse, high-impact copy with complementary imagery. This clear and concise approach ensured the strategic message was instantly grasped by the diverse community in the world's most diverse area code.