Web & UX
Lenox Hill Hospital Department of Urology microsite
All URLs under Lenoxhillhospital.com/Urology
I interviewed leading specialists and translated their expertise into clear, scannable web copy that works at every scroll depth. By structuring content around patient questions rather than clinical terminology, the pages turn medical authority into accessible guidance that builds trust and action.
Northwell Health Institutes
South Shore University Hospital's Women & Children's Center
Northwell Health launched an entirely new web format for their Institutes, and I wrote the foundational copy that brought it to life. Working with fresh components and an untested structure, I crafted messaging that set the template for how clinical expertise, patient stories, and service information would flow across every institute page. The result became the blueprint.
A brand-new Women and Children's Center launched at South Shore University Hospital. The web copy had to announce its arrival, showcase award-winning maternity care, and position private suites and premium amenities as an earned upgrade, not a luxury upsell. I balanced clinical credibility with aspirational comfort, ensuring the community saw this as South Shore elevating care to match their expectations.