Video

Ham & Eggs - RBC Wealth Management

Gina Thompson is not your average financial advisor, and RBC Wealth Management needed a story to prove it. The creative challenge was weaving several complex, personal points into a single, cohesive narrative that went far beyond typical credentials. The script I crafted combined these diverse threads to elevate Gina into a true partner and inspiration.

This included integrating her health journey, her experience with motherhood at 40, and a powerful quote from tennis icon Martina Navratilova. The resulting video successfully reveals a financial advisor whose life experience makes her much more than just her portfolio returns.

Youtube scriptwriting

My video scripts are engineered for maximum audience retention and watch time. I'm always on top of YouTube's ever-changing algorithmic guidelines and adapt on a dime when needed. My writing is built on a core formula designed to maintain viewer engagement from the opening hook through the final call to action, optimizing structure for the highest performance.

I work seamlessly as the lead writer within remote, cross-functional production teams, collaborating daily with editors and voiceover talent to deliver scalable content for high-volume channels.

Channels I’ve written for:

Reality Binge
Plot Twist
Rap Cinema
Darwin's Media
Grapple